Agile Coach versus project manager

08 Aug 2023

A tale of two approaches

Here are some key distinctions:

The project manager tells, not asks, and holds all the accountabilities of the Scrum team. The project manager holds the financial accountability, the requirements, the plan. The project manager will monitor the execution, and also micro manage the work of the developers.

The Agile coach asks, not tells. The Agile coach helps the team understand they own the delivery themselves. The Agile coach will hold the mirror up against the team so that the team understand what completed looks like and encourage them to figure out what is stopping them get there and increasing their throughput.

The bottom line? The Agile coach is a guide on the side not a voice from above.

About Advanced Product Delivery (APS)

APD offer private, tailored training courses as well as business agility and coaching. Our public training courses are delivered by practicing Agilists: Product Owners, Scrum Masters and coaches who are expert trainers and facilitators.

Whether you are looking to become a #scrummaster or #agilecoach, we have a range of internationally certified and recognised #agiletraining courses that are perfect for you. Visit for more information.

If you are looking for professional, deeply experienced and skilled #agilecoaches and #agileconsultants to help you transition from traditional #projectmanagement to #agile #productdevelopment, we've got the ideal team to help you make that transition a success. Visit to find out more about us.

If you have identified Lean Agile Procurement as a great opportunity to enhance #agility within your organization, visit our Lean Agile Procurement page on

#agile #scrum #agilecoach #agileconsultant #agiletraining #agilescrumtraining #scrumtraining #scrumcertification #scrummaster #productowner #leanagileprocurement #apd #businessagility #organizationalagility #productdevelopment #projectmanagement #agileprojectmanagement #agileproductdevelopment

Lean Agile Procurement, agile procurement, lean procurement, procurement, procurement transformation, procurement innovation, procurement models, business agility

Pragmatic | Positive | Professional

APD will help improve the way you build products in an iterative and incremental way. Get in touch today for a free 30 minute consultation.

I'd like a free consultation